Midtown Tulsa Real Estate - Lori Cain: Home Seller Expectations and your Tulsa Realtor’s Marketing Plan

Home Seller Expectations and your Tulsa Realtor’s Marketing Plan

Each home seller should have expectations of how much their home should sell for and how long it will be on the market – and these expectations should be factored into their Tulsa Realtor’s marketing plan. If the home seller’s main objective is to hold out for a high sales price, it may not be possible to sell quickly. If selling quickly is the highest priority, a lower sales price may need to be considered.

The three key factors in selling a home are:

  1. price;
  2. condition; and
  3. marketing.

sad house cartoonIf everything feasible is being done to market a home, we have to look at the variables of price and condition. If the price is spot on, what is the condition of the home? If the condition of the home is 100% and all the Buyer’s possible objections have been removed, what is the problem? Typically, if there are defects in the home that the Seller is not willing to correct – that needs to be reflected in a lower and more attractive list price.

So, how does a Seller know if their home is being properly marketed? A Trulia expert posted in September 2014 that the 5 ways to market a stale listing included: (1) boost your online presence; (2) update your photos – for example, replace a springtime photo for one that was taken during winter months; (3) write attention-getting marketing copy such a detailed photo captions and highlight the home’s features; (4) let buyers in – make your home as accessible as possible for showings; and finally (5) make it financially irresistible – offer to pay closing costs or taxes and insurance – try to sway the wavering buyer.

Home Seller Expectations and your Tulsa Realtor’s Marketing Plan

Now, if you are satisfied that your Tulsa Realtor is properly marketing your property, you are confident that your home is priced correctly AND your home is receiving glowing and positive feedback from every showing, then I suspect your Buyer and offer are just around the corner.

But if you are frustrated and feel that SOMETHING NEEDS TO BE DONE to sell your home, please carefully and HONESTLY review the three factors. If your home’s condition could be improved and you have received negative feedback on the condition, no amount of marketing on your Realtor’s part is going to fix that. If you feel your Realtor is not doing her job, fire him or her and hire another. It takes teamwork to sell a home.

Make sure that your expectations of selling your home AND your Tulsa Realtor’s marketing plan are in sync with one another.

Content written and published by Lori Cain.

Copyright 2014 Lori Cain All Rights Reserved - Originally Posted at: Midtown Tulsa Real Estate - Lori Cain


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Please visit my web site if you are shopping for Tulsa homes for sale or call 918-852-5036 for more information about Midtown Tulsa Real Estate. In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!

Lori is a residential Realtor with eXp Realty serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.

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Comment balloon 7 commentsLori Cain • October 06 2014 06:31PM


Good plan and good advice.

Whats the old saying fail to plan is simply planing to fail!

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 4 years ago

Time on the market doesn't necessarily equate to more money in the long run.  Buyers in our market have been punishing sellers with higher days on market with lowball offers.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 4 years ago

I hate it when sellers want to test the waters. It never helps them get a better price and homes do stay on the market a while longer. 

Posted by Janis Borgueta, LIC RE Salesperson (Key Properties of the Hudson Valley ) over 4 years ago

This post outlines a pathway to success.  Too many sellers don't take all of these things into consideration.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 4 years ago

Lori,  a great read today and a chance for all of us to shine in this last quarter with these points and tips.

Posted by Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) over 4 years ago

As long as the REALTOR® and the homeowner have realistic expectations and work together to get the market price, then that is a real estate marriage and a successful transaction will occur. I would recommend anyone I know that they use Lori in Tulsa.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) over 4 years ago

David - planning and communication is key, for sure.
Chhris Ann - same in our market.
Janis - or refuse to make repairs (remove buyer's objections)
Joan - thank you - it usually works for me and my Sellers!
Winston - hoping to shine a lot!
Joe - you are my biggest fan - thank you my friend!

Posted by Lori Cain, Midtown Tulsa Real Estate Top Producer (eXp Realty) over 4 years ago