Stan is the type of home Seller that Realtors dream of representing.
Stan's home interior was in need of a fresh coat of paint and the pups had taken their toll on the carpets. His beautiful hardwood floors had a lot of wax build-up and needed to be refinished. There was landscaping needed and general power-washing and cleaning of the exterior. 
Realtors are sometimes timid about being truthful with Sellers about the amount of work needed to prepare their home for sale. We worry that we will offend the Seller after giving a long "to do" list, and we worry that we are asking the Seller to spend more money than they are willing or able to spend.
But, Stan took it all in stride and said the magical words Realtors love to hear, "you're the professional - if you say it needs to be done, let's do it!" And when I explained to Stan why I wanted him to have the home professionally staged, he replied, "that makes sense to me!"
My colleague Dana Ferguson does a fabulous turn-key job of renovation and staging. She selected and coordinated all of the need contractors, communicated directly with Stan when decisions needed to be made and did an excellent job of restoring his beautiful home. Once she had the home staged and I walked through it with a critical eye, I knew we would sell Stan's home quickly.
At the time we listed Stan's home, there were eight homes for sale in his subdivision - many of which had been on the market for months. Stan and I studied the comps together, and he agreed to price it to sell.
Our listing was input on Thursday and photos were uploaded that evening. My valuable assistant Lil began syndicating the listing on Friday, and we had an offer in hand by Sunday.
FOUR DAYS ON MARKET. Easy-peasy when it's done right.
So, here's the home selling formula that works: (1) prepare your home for sale to impress the most discriminating home Buyer; stage your home so that the Buyer can SEE himself living there; (2) price your home realistically and competitively; and (3) market the property aggressively with professional photos and virtual tours, detailed verbiage and photo captions; saturate the internet. 
All the preparation that Stan agreed to and making the decision to stage his home led to a quick sale. Period. No more mortgage payments, no more monthly utility or insurance expense and no worries. Stan was able to see the big picture and that's why he is the type of home Seller that Realtors dream about.
If you're planning to sell your Tulsa home, I would love the opportunity to view your home to give you an idea of what you need to do to prepare your home for sale. I would like to tell you about our listing services and how those set me apart from other Realtors.
Planning is paramount to success, and you can never start too early.
Copyright 2011-2012 Lori Cain All Rights Reserved - Originally Posted at: Midtown Tulsa Real Estate - Lori Cain
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Please visit my web site if you are shopping for Tulsa homes for sale in Midtown Tulsa OK or call 918-852-5036 if you need more information about Midtown Tulsa Real Estate.
In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!
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Lori is a residential Realtor with Chinowth & Cohen Realtors serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.
Lori: I have a listing appointment tomorrow and I am bringing my home stager, I hope I have the same kind of luck that you had with your buyer! Lucky you and lucky Stand is to have you and your designer put him on the right path to a quick home sale!
Good luck Jane! Having the stager there sometimes makes the presentation easier. It seems staging is difficult to "sell" to home Sellers, but the numbers don't lie. I have stats on how quickly my staged homes sold compared to those that were not. You GO, girl!!
What a great story! Lori, you really got a gem in Stan and it's great to see his success showcased in your post.
I love clients like this as well. I did a staging consultation this morning for a man who totally "gets it" and jumped right in to start doing things while I was taking photos.
The realtor is one that I worked with a couple of weeks ago for the first time, and he said is already trying to "channel" me when he met with this seller. That home will look totally different by tomorrow.
Rich - it's great when it all comes together!
Beth - awesome that you have a Realtor promoting you! My staged homes sell so much quicker - I always encourage Sellers to get their properties in good condition and stage, stage, stage!!
Prce & Presentation - if only Stan could be like every Seller!
Julie, our jobs would be so much easier if there were more Stans out there!!
Its great when it all works perfectly wish we had a million of sellers and listings that go smooth like this