Midtown Tulsa Real Estate - Lori Cain

Staging a vacant home for sale

Stage your vacant Tulsa home for sale - an investment with a return

Yes, I do want you to stage your vacant Tulsa home for sale, and yes, it is an investment for which you can expect a return.

In this short video, Rich Cederberg, Jeff Dowler, Bryan Robertson, Sally Weatherley and I discuss staging a vacant home for sale and why it is so important. 

Specifically, we discuss:
(1) Not a new concept - builders have been staging model homes for years
(2) Internet photos of vacant homes have no appeal to buyers
(3) Must show Buyers how to use space
(4) Create emotion for Buyers

It's easy to understand the return on investment for painting interior walls, refinishing hardwood floors and updating a kitchen. All of these improvements make your home more attractive and appealing. In the Buyer's eye, your Tulsa home for sale is move-in ready and you have removed possible Buyer's objections.

So, why staging, you ask?

First and foremost, the photographs that will be disseminated across the internet will be much, much more appealing. Any professional photographer will tell you that the camera needs something on which to focus. Try this experiment: take a photo of an empty room, then take a photo of the same room furnished with a chair and side table. You will quickly be able to discern the difference in the sharpness and clarity of the photo. And, we all know that if Buyers don't like the photos they see on the internet, they will not consider viewing your property.

vacant living room staged living room

Staging also creates warmth and comfort - it creates EMOTIONS. The end result of a staged home is the Buyer feeling as if THIS could be their home and they would be happy living there. It's very hard to quantify this, but it is very real. I have witnessed Buyers telling me "This is it! This is the house we want!" within the first fifteen seconds of entering a home. I reply, "but, it doesn't have the split bedroom plan that you said you must have!" And the Buyer replies, "I don't care - this home FEELS right!"

Staging a vacant home for sale

Staging is paramount to purposing rooms. If it's an awkward space, SHOW the Buyers how it is used. Recently I staged a home where the living room was particularly long and there was vacant space by the far window. We put a tall bistro table there with a bird book and binoculars, which filled the space nicely and gave it purpose. Two weeks after the Buyers moved in, I dropped by to pick up my keybox and sign. Imagine my surprise (not) when I saw that the new homeowners had purchased an almost identical bistro table to put there, and that's where they were enjoying their evening meal.

image of kitchen in vacant home image of staged kitchen in vacant home Don't forget the impression Buyers form when they drive up to your home. If the landscaping looks shabby or the front door doesn't close properly, they are already forming an impression that the house in general has not been maintained.

Cost of staging?

Stagers either rent furniture or use what they have in inventory. They also accessorize with lamps, pillows, bedding, books, vases and more - all of which has to be stored somewhere. All of this needs to be transported and arranged. And just as attorneys or accountants charge an hourly rate for their time, knowledge and expertise, stagers do also.

Stage your home to sell.

It's best to spend that money up front versus facing multiple price reductions. It's not that Buyers can't figure out which is the kitchen and which is the master bedroom. It's about all the reasons above. It is an investment in preparing your Tulsa home for sale and just as important as refinishing the hardwood floors.

Content written and published by Lori Cain.

Copyright 2013 Lori Cain All Rights Reserved - Originally Posted at: Midtown Tulsa Real Estate - Lori Cain


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Please visit my web site if you are shopping for Tulsa homes for sale or call 918-852-5036 for more information about Midtown Tulsa Real Estate. In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!

Lori is a residential Realtor with eXp Realty serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.

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Comment balloon 10 commentsLori Cain • March 02 2013 09:31AM
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